The Organic Social Audit
A free 8-module framework to diagnose what's really limiting your organic reach on LinkedIn, Facebook and Instagram. Score your account out of 40 and get a prioritised plan for fixing it.
Most social media advice tells you what to post.
This tells you what's broken.
​You're posting consistently. The content is good. And it's still not converting into reach, growth or enquiries. That's not usually a content problem. It's the mechanics underneath that no one has looked at: how the algorithm reads your account, which formats it rewards, and where your reach is quietly being capped.
This audit walks you through the same 8-module diagnostic used with Tova Think clients, because you can't fix what you haven't measured.
What's inside the audit
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Profile & page health:Â whether your profiles are set up to attract and convert.
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Audience health & growth: whether you're growing the right audience, or just an audience.
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Reach & algorithmic health: the reach-to-follower ratio that tells you if you're being suppressed.
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Engagement quality: why saves and comments matter more than likes.
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Content audit: which content is working and which is quietly dragging you down.
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Posting cadence: whether your frequency is helping or hurting.
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Competitor benchmarking: how you compare, and how to set realistic targets.
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Conversion & business impact: connecting social activity to real outcomes, because likes don't pay the bills.
Want this run for your business? Working through it yourself and want a second opinion, or would rather have it done properly?
Tova Think runs the full audit for founder-led businesses, with data analysis, scored findings and a 90-day action plan you can hand to whoever runs your social. No retainers, no agency overhead.
Frequently asked questions
What is an organic social media audit?
An organic social media audit is a structured review of how your social accounts perform without paid promotion. It assesses reach, engagement quality, content, posting consistency and conversion to identify what's limiting your growth and what to fix first.
How do I audit my own social media?
Work through each of the 8 modules in the framework: profile health, audience growth, reach, engagement quality, content, posting cadence, competitor benchmarking and conversion. Score each from 1 to 5 for a total out of 40, then prioritise the lowest-scoring areas with the biggest potential impact.
What is a good reach-to-follower ratio?
Healthy organic reach-to-follower ratios vary by platform: roughly 20–60% per post on LinkedIn, 10–30% on Instagram feed posts, and 3–6% on Facebook. Falling consistently below these ranges usually signals your content is being suppressed rather than amplified.
Is the audit really free?
Yes. You can download the full framework with no email required.Â
Does the audit cover paid social?
No. This framework focuses entirely on organic social performance across LinkedIn, Facebook and Instagram. Paid social is a separate discipline.