We built Tova Think on the side of the table most marketers never sit on.
Not the agency side. The inside. The seat where you own the budget, answer to the board, and live with the results.
Fifteen years on the inside
Tova Think is led by Manmeet Singh, a marketer who has spent more than fifteen years leading marketing inside businesses, never agency-side. Across travel, financial services, healthcare and professional services, the pattern has been the same. We walk into organisations where marketing lacks structure, rigour or a clear link to revenue, and we build the people, systems and campaigns that change that.
That has meant cutting cost per acquisition by 83% while growing lead volume, managing a $4M marketing budget with full accountability, negotiating USD $500K+ in partner co-investment, and moving businesses off heavy agency retainers by building real capability in-house. We share the numbers because they are real, and because they show the kind of work we know how to do.
We think like an owner, because we have been one.
We hold the strategy, direct the work, and stay accountable for the outcome, because advice you cannot act on is just an opinion. We take on a deliberately small number of clients so the people we work with get a leader, not a logo on a roster.
Tova (Hebrew): Goodness. Strategy designed for good results.
We think like an owner
Core Pillars
Strategy designed for good
Embedded, not detached
When we look at your marketing, we see it the way you do, as money that has to come back as growth. We hold the strategy, direct the work, and stay accountable for the outcome.
Tova is Hebrew for goodness. We work with founders building something worth building, including purpose-led organisations and social enterprises where we draw on advisory experience with mission-led teams.
We take on a small number of clients and work on a focused retainer, because a leader who is spread across a dozen logos has no real presence in any of them.