Finally. A marketing partner who's been in your seat.
You don't need another agency that has never met a real budget. You need a fractional CMO who has run marketing inside real businesses, integrates with your team, and owns the number. That is what we do, because marketing only works when someone treats it like the business depends on it.
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That's Tova Think.
The problem usually isn't effort.
It's leadership.
Most founder-led businesses we meet already have people who can do the work. What's missing is someone senior deciding what matters, what doesn't, and how every dollar of marketing connects to revenue. That gap is why growth stalls, because activity keeps climbing while results flatten out.
3
All about the numbers
In those in-house roles we cut cost per acquisition by 83% while growing lead volume, managed a $4M marketing P&L, and built marketing functions from the ground up.
2
More than just campaigns
That matters because we have owned the budget, answered to the board, and been accountable for the number, not just the campaign.
1
Founded by an insider
Tova Think was founded by a marketer who spent more than fifteen years leading marketing inside businesses, never agency-side.
We've sat where you're sitting.
We bring that to your business as an embedded partner, because a deck handed over by a consultant who then disappears was never going to change anything.
Plenty of fractional CMOs spread themselves across a dozen logos and treat you like one of them. We take on a deliberately small number of clients and work on a focused monthly retainer, because real integration takes presence, not a check-in and a report.
You get senior judgment, a marketing system that holds together, and reporting that ties back to revenue.
Embedded,
not the fractional you may have been burned by.
Marketing Diagnostic and Roadmap
A clear-eyed read on your marketing and a prioritised plan for the next 90 days. The honest place to start.
Embedded Marketing Leadership
Senior marketing leadership inside your business, month to month. We own the strategy, hold the spend accountable, and direct the work.
Marketing Function Build
We build your in-house marketing engine, or move you off an agency that is not earning its retainer.
Strategy designed for good results.
We work with founders building something worth building, including purpose-led organisations and social enterprises. Tova is Hebrew for goodness, and we mean it as a standard for the work, because growth and integrity were never supposed to be a trade-off.
Testimonials
"Your oversight is what matters".
Your oversight is what matters. Your ability to work with a senior leader and truly understand their business needs and guide them and the team in meeting all MarComms objectives is truly unique and exceptional.
Hala, CEO and Founder
"Your oversight is what matters".
"He built our marketing function around commercial outcomes, not just activity".
Manmeet came in and immediately got it. Not just the marketing brief, the business. He understood what we were trying to build, who we were trying to reach and what was actually going to move the needle. He built our marketing function around commercial outcomes, not just activity. The co-investment partnerships he negotiated, the campaigns he ran, the reporting frameworks he put in place, everything was connected to revenue. That's rare. Most marketers want to talk about brand. Manmeet talked about growth.
Kirk, CEO and Founder
"He built our marketing function around commercial outcomes, not just activity".
"He'd identify the problem, bring a solution and execute".
When Manmeet joined us we had one coordinator and no real marketing infrastructure. By the time he was done we had a team, a strategy and an 83% reduction in cost per acquisition, while growing the loan book past a million dollars a month. But what I remember most is that he never waited to be told what to do. He'd identify the problem, bring a solution and execute. That's the kind of person you want building something with you.
Brent McIntyre, CEO and Founding Member
When Manmeet joined us we had one coordinator and no real marketing infrastructure. By the time he was done we had a team, a strategy and an 83% reduction in cost per acquisition, while growing the loan book past a million dollars a month. But what I remember most is that he never waited to be told what to do. He'd identify the problem, bring a solution and execute. That's the kind of person you want building something with you.
Brent McIntyre, CEO and Founding Member